2015 White House Conference on Aging

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Nora Super and others at Listening Sessions 2014

1. July 2015 09:29
by Nora Super

Boomer Venture Summit: Invention, Innovation and Transformation

1. July 2015 09:29 by Nora Super | 3 Comments

Every minute of every hour of every day, ordinary Americans are innovating and inventing, breaking new ground and transforming our nation as we know it. Breaking the mold is a classic trait of the Baby Boomer generation, and this week I had a front seat view at the annual Boomer Venture Summit in Silicon Valley. This conference brings together innovators, corporations, and investors discuss the longevity economy – one that capitalizes on the health and wellness associated with longer lives.

Since the last White House Conference on Aging held ten years ago, technology has transformed what it means to age in America. An increasing array of web-based technologies, robotics, and mobile devices help older adults to access and get the services they need, stay connected to family and friends, and remain active and independent. Unfortunately, technology can also make some older adults more vulnerable to financial exploitation as scammers become more and more sophisticated in how they target their victims.
On Tuesday, I had the opportunity to hear about innovations in the longevity marketplace, trends in multi-generational living, and new tools to increase financial and cyber-security. In the afternoon, we live streamed a session with investors who discussed what trends will dominate the market in the coming year. The common theme among all the investors on the panel, was how to integrate services and technology to improve outcomes. Investors stressed the need to design products and services for older adults that are intuitive and simple to use. Too often technical "solutions" fail because they aren't designed with the user in mind. They are looking into optimizing bundled payments, portals that provide patients access to their healthcare providers, new ways of designing everything from medication packaging to restaurants, and so much more. We are really on the verge of many great things.   

The opportunities are boundless. I can’t even imagine what might be in store for the 2025 White House Conference on Aging!

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Comments (3) -


over here in Germany we spent three years on a research project on “silver innovation”, where we could proof how good open innovation works with seniors.

We also got awarded by the Product Development and Management Association (PDMA) for our walker frame competition.

If you like to learn more about the overlooked power of proactively
integrating seniors’ knowledge and experience into the innovation process feel free to get in touch.



I agree we have to think more of our older population and their problems.. If we fix what is needed it will benefit us too because we all get old sooner or later.

We have to ensure that social security is in place and annually a cost of living raise is given.  Many older Americans struggle just to pay monthly expenses and if they have any health concerns most of if not all of their check is gone before they get  it.

There is so much we can do.  We should strive to make sure  every citizen has  the resources they need to survive and have easy access to getting these services.


A major challenge is how to make technology more comfortable for those over 60...and to ensure
that those many individuals who are uncomfortable using 'apps' to take care of financial services
are not dis-enfranchised by the rush to discard 'old' ways.

Thanks for your updates.

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